As anti-Halal campaigners continue to target food and beverage producers across the country, we are increasingly finding that our clients are struggling to manage the threats of these campaigners. After being inundated with unsubstantiated claims of funding terrorism and threats against individual employees of producers have lead to some Australian companies backing out of lucrative deals.
Obtaining Halal certification allows many organisations to appeal to new domestic markets, as well as opening up the opportunity to expand into Islamic countries.
Read here what you should do if your company is the subject of a similar targeted campaign.