7-Eleven slammed for “when pay day hasn’t come” Facebook post: Why brands must connect the dots

The scandal involving 7-Eleven’s widespread underpayment of workers has had another flare-up in light of a Facebook gaffe.

A post on 7-Eleven’s Facebook page used the words “when pay day hasn’t come”, which drew sharp criticism across social media.

7-Eleven quickly took the post down and posted an apology, but the damage had already been done.

A lesson on the intertwined relationship of Consumers and Corporate Social Responsibility.

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